NFL Network ratings up for all four days of live workouts and in all demos
Increase in visits and time spent on NFL.com
A record five million viewers -- a 26 percent increase -- tuned in to NFL Network's exclusive coverage of the , according to Nielsen Media Research. In addition, visits to NFL.com for the Scouting Combine increased 27 percent and fans spent 41 percent more time on the site than a year ago.
NFL Network's exclusive coverage of the Presented by Under Armour included four days of live workouts (Sat, Feb. 21 thorugh Tues, Feb. 24) featuring positional workouts, the 40-yard dash, the bench press, news coverage and everything in between.
NFL.com Live featured five video views of the , including press conferences, alternate angles of 40-yard dash and position drills as well as streams set up for ancillary drills and post-workout interviews.
The five million viewers for the is a 26 percent jump over 2008. In addition, ratings for the live coverage (11 a.m. ET-2 p.m. ET from Saturday through Tuesday) increased each day with Sunday's workouts featuring quarterbacks, running backs and wide receivers ranking as the most-watched combine telecast of all-time (complete day-by-day recap below).
In the key demographics, ratings among Adults 18-49 increased 81 percent while those among men 18-49 were up 68 percent.
The special two-hour NFL Total Access 2 p.m. ET shows on Sat., Feb. 21 and Sun., Feb. 22 more than doubled last year's ratings, increasing 110 percent.
On , visits to spiked 27 percent, while 38 percent more fans took advantage of the live streaming than last year.
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