GAMES (subject to change)
Air Challenge presented by FedEx
How do your quarterback skills stack up against this year's FedEx Air NFL Player of the Year nominees? Find out by testing your passing accuracy on specially designed targets.
Ground Challenge presented by FedEx
Prove you have the rushing skills of the FedEx Ground NFL Player of the Year nominees by catching a punt and weaving through traffic down the field to the end zone.  
Extra Point Kick presented by NFL Extra Points
Test your kicking skills by attempting to convert an extra point through NFL uprights. 
40-Yard Dash presented by Roblox
Race down the field against your opponents and NFL players on a giant 40-yard long LED wall! 
Satisfying Catches presented by Snickers
Navigate the obstacle course and train like an NFL Player before testing your hand-eye coordination with a satisfying catch as you dive into the endzone! 
Bench Press presented by Applebee's
Take a seat and get your reps at the bench press!  
Vertical Jump presented by Campbell's Chunky
Test your leaping skills in the NFL Combine drill which measures your vertical leap against an NFL player.
NFL PLAY 60 ZONE (subject to change)
Arts & Crafts
For the youngest of the NFL's fans, color in your favorite NFL team's helmet or logo. 
Gear Up & Go
Kids can try on NFL equipment and feel like a pro. 
Run & Throw
For the younger fans of the NFL, experience the skills that make a great NFL Player.  
Play Football Field presented by Invisalign
Watch and learn from USA Football coaches and NFL players about football and NFL FLAG football, as well as Heads Up tackling during various clinics, competitions, and demonstrations.  On-field clinics are open to kids ages 6-14.
EXHIBITS (subject to change)
AFC & NFC Championship Trophies
Stop by and see the AFC Lamar Hunt and NFC George S. Halas Championship Trophies  
NFL Museum
Take a stroll through the NFL Museum and explore the evolution of the National Football League. See trophies, Hall of Fame Busts, crystal team helmets, and more!
- Art Rooney Sportsmanship Award
- Awarded at NFL Honors for the NFL player who best exudes sportsmanship, this award honors Pittsburgh Steelers founding owner and Hall of Famer Art Rooney, Sr. 
- Walter Payton NFL Man of the Year presented by Nationwide
- This annual award, presented by Nationwide, is granted to the NFL player who demonstrates outstanding contributions to society off the field while handling himself in an exemplary fashion on the field. 
- Chronology of Pro Football
- Trace through iconic moments and developments that make the NFL what it is today. 
- Evolution of the Shield
- Learn how the NFL Shield has evolved since 1960. 
- Pro Football Hall of Fame presented by Novartis
- NFL Locker Room
- Come visit our replica locker room as it appears on gameday. Experience the sights and sounds of the real NFL pregame! 
- Super Bowl Rings presented by NFL Throwback
- See the collection of all 59 Super Bowl rings up close in detail! 
Look Like A Pro
Step inside a uniformed body-cast mold bearing the insignia of your favorite NFL team and have a friend snap your photo.  
My Cause My Cleats
Visit the My Cause My Cleats exhibit to discover NFL players' commitment to community and how they displayed the charitable causes they champion on their gameday cleats.
NFL Draft Set presented by Bud Light
Visit the official NFL Draft set and take your spot behind the podium with your favorite team's #1 jersey.   
Pepsi Helmets
Fans can take their picture with an oversized replica of all 32 NFL team helmets, presented by Pepsi 
Road to the Championship
Get the best highlights as the video display counts down winners of each divisional match up on the road to the Super Bowl Championship. 
*The Huddle at the Autograph Stage presented by Panini *
Get free autographs from current NFL players and NFL Legends. The schedule will be available by February 1, 2026, in the NFL OnePass app and is updated on a rolling basis. Autograph availability is on a first-come-first-serve basis. 
The Vince Lombardi Trophy  
Take your photo with The Vince Lombardi Trophy, football's most prestigious award.    
GLD Crown Jewels
Stop by GLD Crown Jewels to see the latest jewelry designs of some of your favorite NFL Players!
NFL SHOP
NFL Shop presented by Visa
Marvel at NFL licensed products from all 32 NFL teams in an eye-catching display, and shop the largest collection of Super Bowl LX merchandise. Check the player appearance schedule in the NFL OnePass app for autographs & meet and greets with NFL Players and Legends!  
FedEx Shipping Center
Send home your Super Bowl souvenirs from the convenient FedEx Office Shipping Center located in the Moscone Center North Lobby.
NFL SPONSORS
Jersey Mike's
Jersey Mike's is bringing the Jersey Shore to the Bay Area! Stop by their interactive footprint inside the Super Bowl Experience for exclusive giveaways, photo moments, and free authentically sliced subs. See you there!
KultureCity
Our S.A.V.E (Sensory Activation Vehicle) makes events accessible for all. Inside, the space is designed to provide a quick sensory refuge for those with sensory needs. We are located downstairs next to Fan Services in Hall D.
USAA Salute to Service Lounge
Join current NFL players & NFL legends for an exclusive chalk talk & autographs in the USAA Salute to Service Lounge. Open to current and former military members and their families.
The Wilson Football Factory Experience
Watch Wilson artisans handcraft the official game ball of Super Bowl LX from their mobile 217 Liberty Street football factory experience. Wilson will also have the Super Bowl LX football collection on-site for purchase and laser customization
Oakley
Visit the Oakley space at Super Bowl Experience to explore our latest eyewear innovations and see how Oakley | Meta is unlocking a new era of Athletic Intelligence.
Crown Jewels 
Rocket Mortgage 
Rocket Mortgage welcomes fans to an interactive space focused on creating more homeowners and more neighbors – an iconic collaboration about owning the dream that can inspire all of us to become more neighborly. 
Lowe's Earn Your Sunday Tour 
Catch the Lowe's Earn Your Sunday Tour, an interactive Lowe's and NFL Fan Experience featuring Madden NFL '26, Lowe's Player Lockers, giveaways and more! 
Gallo Barefoot Tavern 
Check out the Barefoot Experience for wine samples, commemorative Super Bowl LX coins, a customizable photo-op. Grab your friends and hop the Barefoot Bike, and be sure to swing by the Barefoot Super Bowl Tavern right next door! 
Bud Light Build A Bar 
Toyota's All In Zone 
Check out Toyota's ALL IN ZONE, where football hype meets Toyota innovation to create unexpected fun at every turn. Rev up in a headtohead race, crack open Team Toyota lockers to score surprise collectibles, strike your best pose for a robot caricature, and bring it home showing off your legendary endzone celly. 
Toyota Glow Up Classic 
The 2nd annual Toyota x NFL FLAG Glow Up Classic exhibition game spotlights two local SF High School Female FLAG teams under the electrifying UV lights at Super Bowl Experience. Celebrate leaving a lasting legacy in the community by empowering women and advancing flag football for generations to come, with surprise guests and coaches you're sure to recognize joining in the fun.
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In collaboration with local artists, Visa invites fans at the Super Bowl Experience to show their colors and personalize unique NFL-inspired prints. This hands-on makerspace experience celebrates art, football, and entrepreneurship. 
